In 1891, Daniel Swarovski’s vision was to create “a diamond for everyone”. He invented an electric machine that cut more accurately that ever before, making the beginning of a new era for crystal. From American jazz halls to Parisian couture houses, dresses dripped with beads and Swarovski crystals, reflecting the excitement in the 1920’s.
Inspired by decades of creative collaborations and expertise, Swarovski opened its first boutique in the 1980s. The world’s fascination with a new brand of jewelry and crystal figurines began. With the introduction of the annual limited-edition Christmas ornament, a new tradition was born for collectors around the world.
For over 35 years, Swarovski has captivated the world with unique pieces like the Nirvana cocktail ring, the Slake bracelet and its signature Swiss movement watches. In 2008, the magical ‘Crystal Forest’ interior design was implemented in stores worldwide, welcoming shoppers to an architectural crystal wonderland.
From inspiration brief to collection launch, Swarovski’s creative process is uniquely prolific. With a focus on trend curation, design, and meaningful branding, every piece tells a story and embodies over 125 years of mastered craftsmanship. The continuous evolution of material and technique makes Swarovski the leader of crystal cut creations.
There is a range of brands under Swarovski. Atelier Swarovski, for example, partners with prominent luxury fashion designers such as Karl Lagerfeld and Jason Wu to produce luxury clothing. Schonbek is aimed at producing crystal chandeliers. Swarovski also manufactures lighting systems, road safety products, optical instruments, read-made jewelry, museum art, and figurines.
Two Mercedes models were covered with 300,000 sparkling diamond shaped Swarovski crystals. One in silver and the other in gold. Priced at $901,000, one has already been bought and is being driven on the streets of Dubai.
There’s nothing Swarovski can’t design or create – from the giant crystal on top of the Rockefeller Center’s Christmas tree to covering any designer items with thousands of Swarovski crystals. In a sense, Swarovski has tied itself to luxury and creativity. Isn’t it time to start your own collection?